Strategy

Business Strategy, startup strategy and anything related to strategy as it relates to entrepreneurship, startups and business in general

Bar chart: share of Tvinna tech and creative job ads mentioning AI, 0–5% a year until 2021, then 11% in 2024, 27% in 2025 and 43% so far in 2026

AI Will Take Jobs, Just Not the Ones You Think

Conversations about AI in Iceland reveal widespread concern over job loss, yet data shows most open positions are in roles generative AI cannot perform, such as teaching and healthcare. Employers seek individuals skilled in AI use rather than AI specialists. Companies face a choice in integrating AI: reduce jobs or enhance productivity through task redesign.

We Have Never Allocated Power. We Have Only Ever Built It for Someone.

Iceland faces a critical juncture in electricity management as past practices of allocating power for specific customers shift towards a new model where demand exceeds supply. Following the resignations of key executives, the nation’s first industrial policy lacks clear guidelines for power allocation, igniting complex discussions on prioritizing energy use for future projects.

Geothermal power plant in Iceland with digital operational data overlays and snowy mountains in background

Building a Stronger Economy: The Role of Technology in Iceland

This piece discusses Iceland’s economic challenges and the importance of maintaining monetary sovereignty. It argues that technology can drive competitiveness and absorb inflation pressures, offering a buffer for high-margin businesses. The author emphasizes the need for structural reforms to deepen domestic capital markets to retain successful companies and build a resilient economy.

A Loan, Not a Gift: On the Prime Minister, the Euro, and the Promise of Lower Interest Rates

This analysis critiques Iceland’s Prime Minister’s arguments for EU membership regarding monetary sovereignty. It emphasizes that historical examples show joining the euro could lead to lower initial interest rates but also hidden risks, mispricing, and inflation issues. The author advocates for domestic reforms instead of abandoning currency sovereignty.

Startup Iceland joins LOOP to inspire the global economy to transition to Circular Economy

Startup Iceland joins LOOP to inspire and transition the global economy to circular economy. LOOP was launched in 2018 by Avanto Ventures, Sitra and Nordic Innovation to take circular economy from strategy to action.

Flights, lipstick and question marks

I picked up the wrong year to move countries.
In this long pilgrimage, full of cancelled flights, rescheduled flights, delayed flights, change of plans, change of airports, change of companies, masks, regulations, emotional roller coasters, joy and concern…I have been considering where brands are and what is branding adding to people’s lives in a moment in which we are all reviewing our priorities.

Starlink

Starlink will decentralize internet access and disrupt the broadband services again. Starlink combined with Greenvolt Nanomaterial Battery can fundamentally change how we think about building infrastructure to support our access to the internet or how we build power infrastructures.