Cover of "Business Model Generation: A Ha... 
Cover of "The Innovator's Dilemma: The Re...
Crossing the Chasm (book)

I have started re-reading a bunch of books. Here is the list:

  1. Crossing the Chasm – Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore
  2. The Innovator’s Dilemma – by Clayton M. Christensen
  3. The Startup of You – by Reid Hoffman, Ben Casnocha
  4. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder, Yves Pigneur
  5. The Startup Owner’s Manual: The Step-By-Step Guide for Building a Great Company by Steve Blank, Bob Dorf

It is very easy to get sucked into the minutia of activities and tasks and forget the overall game plan. The motivation to read these books came when I started feeling a little lazy and did not want to write a blog post. It is really hard to keep up the discipline of writing. I try to write what I am thinking most of the time. My current role as CEO of GreenQloud is focused a lot on building a great team culture, stabilize our product offering, win in the market and also change the debate on Cloud Computing. I am going through all the challenges that I have been writing about. The  motivation to keep going comes from the love to win. I know we will win, the question is how and when. I have spent quite a bit of time understanding the architecture and value proposition of GreenQloud, the technology stack Hardware, Networking, Software and API services that the team has assembled in our offering is amazing. We have a very talented team that is solving a really hard problem. In addition to that I believe using renewable energy in one of the fastest growing industry is not just a nice thing to have but a must have. I have written about Geometric Progression and the challenge that trend brings. The above books give me a lot of strategies and ideas that can help tell the story of something that I am very passionate about. Are you using the collective knowledge that exists in these books? if not you should because we usually waste a lot of time trying to re-invent the wheel… and my belief is that the most valuable resource we have is time and squandering it because we want to do something our own way is pure vanity. What strategies are you using to win in the marketplace?

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