Homo Deus – A Book Profile

Homo Deus is a book about the future. If you think the challenges of the future are way out there think again. Startups are a way to build the future.

The Socratic paradox

How Socrates Can Help Your Startup

Socratic method can help startups learn more about the assumption of the startup. Pushback by others should force entrepreneurs to refine the business model

Its the Data

Its all about Data. Personal Data Economy is coming faster than you think. Download to get started

Innovation revisited

Innovation has to deliver exponential value. A 10X improvement, is your solution doing that? We are talking about going from candles made of animal fat to LED lights that we take for granted.

Ego is the Enemy

Featured Image above: Seneca with Emperor Nero “It is not because things are difficult we do not dare; it is …

Becoming a Mindful Founder

“Your beliefs become your thoughts, Your thoughts become your words, Your words become your actions, Your actions become your habits, …

Beating Diabetes Again

I was diagnosed with Prediabetes when I was 33 or 9 years back. This was just when we had decided …

Building endurance

Building Endurance in your company is a function of Mission, Vision, Values and Leadership. It is easier to define when you are in the Startup stage but very difficult to keep focus on. Large companies fall because they take their focus away from it.

Fear is the mind-killer

Fear is the mind-killer, let it flow through you, become self aware and look inside yourself. Radical self enquiry and non-violent communication is the best way to get back on track when fear has derailed your thought process.

Hulda Hreiðarsdóttir

Life is short. Don’t waste your time. Live in the moment, Love the people around you and what you do, …

A Day with Andri Snaer Magnason

Andri Snaer Magnason is an author, activist, poet and entrepreneur. I had a whole day with him and we spoke about many things. I am so glad that he was not rescued by a job in one of the aluminum smelters in Iceland.

I love deadlines - Douglas Adams

FYI – the early-bird ticket sale (lower price tickets) will end in only 3 days, the end of March 2015.

Are you going to lose out?

This is your LAST CHANCE to buy a ticket to the Startup Iceland 2015 Conference for a lower price.

If you want to read more about the conference, who’s speaking and why you should attend, then read more about the Startup Iceland 2015 conference by clicking here.

But if you just want to buy the ticket immediately, then click here to buy a ticket and reserve your seat to Startup Iceland 2015.

“I love deadlines…”

It amazes me how much Icelandic people like to live on the edge of deadlines .. and I am no exception.

I’m Icelandic and sometimes I sign up only at the last moment .. or enter the store 2 minutes before it closes.

But why do we do this time and time again?

I’ve heard foreigners joke about something us Icelandic people keep saying again and again:

“Þetta reddast” – click to tweet

And then the foreigners break out in laughter..

I get it why foreigners laugh at us for constantly saying this phrase ..

  1. We have no sense of urgency
  2. We see the deadlines
  3. We miss the deadlines on purpose
  4. We say “Þetta reddast”
  5. We pay the penalty for being late.
  6. Rinse and repeat.

I don’t know about you, but I’m tired of this

I’m tired of seeing the deadline, miss it on purpose with no logical reason for missing it and then pay the penalty for it.

I’m tired of making myself a laughingstock.

I’m tired of procrastination when I can do something about it.

I’m changing my act.



How do I change my behavior?


In December 2013 I bought an audio book that changed the way I think about myself.

I read this book once or twice per month (usually in audio format using Audible) to help me change my behaviour from how I act to how I want to act. So far, I’ve managed to change many negative aspects of myself into positive aspects. It works.The New Psycho-Cybernetics

The book is called “Psycho-Cybernetics” and was written in 1960 and updated in 2002.

It is the reason behind the success of many entrepreneurs, sport stars, TV celebrities, housewives and countless others. I highly recommend that you read it.

Here’s a small hint from the book on how to change your behavior

Start changing the way you think about yourself.

Instead of saying to yourself when you’re late for something “Dammit, I’m always late”, say “This isn’t like me to be late, I’m always 10 minutes early. I’ll have to go 10 minutes earlier next time.”

Believe it or not, this works.

How about you, are you tired of being late?

If so, then do these two things:

  1. Listen to and read Psycho-Cybernetics, then apply it to your daily life over time.
  2. BUY A TICKET to the Startup Iceland 2015 conference before the end of March so you don’t pay the higher price.
  3. Sit down and relax, you deserve it. 🙂

Have you changed your negative behavior to a positive one?

Then let us know below in the comments, we love hearing stories from other people! 🙂

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