Philosophy

Geothermal power plant in Iceland with digital operational data overlays and snowy mountains in background

Building a Stronger Economy: The Role of Technology in Iceland

This piece discusses Iceland’s economic challenges and the importance of maintaining monetary sovereignty. It argues that technology can drive competitiveness and absorb inflation pressures, offering a buffer for high-margin businesses. The author emphasizes the need for structural reforms to deepen domestic capital markets to retain successful companies and build a resilient economy.

Commemorative coin with penguin and snowflakes underwater in Antarctic sea

Understanding Inflation’s Impact on Icelandic Competitiveness

The seventh piece of a series on Iceland’s economy discusses how full inflation indexation prevents anyone from bearing the cost of inflation, ultimately eroding national competitiveness. As Icelandic prices rise compared to global alternatives, many Icelanders perceive Europe as a cheaper option. The solution proposed is dismantling the indexation system to restore balance.

A Loan, Not a Gift: On the Prime Minister, the Euro, and the Promise of Lower Interest Rates

This analysis critiques Iceland’s Prime Minister’s arguments for EU membership regarding monetary sovereignty. It emphasizes that historical examples show joining the euro could lead to lower initial interest rates but also hidden risks, mispricing, and inflation issues. The author advocates for domestic reforms instead of abandoning currency sovereignty.

The Illusion of Digital Success: Finding Reality

The Dissonance Between the Digital and the Real
We live in a world where everything online looks finished — startups, ideas, even people — while reality remains imperfect, slow, and deeply human. This essay explores how the digital world distorts our sense of progress and truth, how that distortion has been hijacked to spread anxiety, and why thinking for oneself has become a radical act in the age of digital illusion.

Give First: The Power of Mentorship and the Story of Iceland’s Startup Renaissance

When we launched Startup Iceland in 2012, few believed a startup ecosystem could take root in Iceland. But with the support of early believers like Brad Feld—who not only keynoted our first conference but also mentored founders in person—we planted the seeds of a Give First culture. Since then, mentorship has become the foundation of everything I do, from Startup Reykjavik to the investment funds I manage. I dedicate one hour every week to each founder we back—because generosity and compassion aren’t just values, they’re strategies for long-term success. Brad’s upcoming book, Give First – The Power of Mentorship, captures this beautifully. It’s not just a philosophy—it’s how we build the future.

Redefining the Narrative: Taking Control of Our Future and Climate Change

The talk in Ljubliana, Slovenia focused on Circular and Green Innovation, emphasizing the importance of small, mission-driven groups in shaping the future. The speaker highlighted the need to challenge negative narratives and shared examples of innovative sustainability solutions, promoting optimism and proactive action. The event showcased inspiring initiatives, encouraging positive change.

Reboot: Leadership and the art of growing up

Reboot: Leadership and the art of growing up is a book written by Jerry Colonna, my friend, mentor and coach. He has condensed decades of wisdom of working with founders and also being an investor. I recommend this book for everyone, as everyone is a leader.

Zero to One – Revisited

The most important things in life are singular. Time and decision making are singular and follow a power law, and some moments matter far more than others. However, you can’t trust a world that denies the power law to accurately frame your decisions for you, so what’s more important is rarely obvious. It might even be a secret. But in a power law world, you can’t afford not to think hard about where your actions will fall on the curve. Decision to attend Startup Iceland is one of those moments.