Building personas: from customers to tribes
We are going to build personas. And I don’t mean this on a creepy stormy background, evil laughter, rusty light …
Marketing
Strategies related to Marketing, Branding and Public Relations as it relates to companies, products and/or services
Who is who? Brand vs Branding
We, the alchemists of brands, designers and strategists, know the meaning of the jargon we use in our concoctions, but …
A brand new feeling: the value of branding for startups
I once went to a speed dating event. I met someone there, the type of person I was looking for. …
Seed Investing is like arranged Indian Marriage
… other deep insights from investing for over a decade in Startups from Iceland and world over. I only wish …
Growth Hacking workshops for the first time in Iceland, organized by three founders.
Three tech startup founders from Iceland and the Netherlands, (Bart Snijders, Ellen Ragnars & Silja Thor) started Future Founder to help startups grow.
Zero to One – Revisited
The most important things in life are singular. Time and decision making are singular and follow a power law, and some moments matter far more than others. However, you can’t trust a world that denies the power law to accurately frame your decisions for you, so what’s more important is rarely obvious. It might even be a secret. But in a power law world, you can’t afford not to think hard about where your actions will fall on the curve. Decision to attend Startup Iceland is one of those moments.
Sales and Marketing Support Groups for the Non-Salesperson
Most of us in the startup world find ourselves playing many roles, some of which do not play to our …
John Biggs – Mentor Profile SI2017
John Biggs is back on popular demand. John, was confirmed to come last year but could not make it due …
Accelerating Iceland
In a few short years we have changed the hearts and mind of everyone in Iceland about startups and entrepreneurship. The next phase of Startup Iceland is to ask the question how do we scale global companies from Iceland
Advertising works but needs major fixing
I have been writing about my fixation on learning about food and self healing of the body. I also mentioned …
How To Create an HTML5 Ad Using Only Free Tools
(Download Our Template) We just designed our first HTML5 ad for Startup Iceland 2015. Here’s how we did it with awesome free tools..
[Monday Giveaway] Photo and Graphic Toolkit
Getting people to notice you in our noisy digital world is hard. Here are my tricks to stand out of the crowd and be noticed. Also, Free download inside!
Do you read the whole book or just the last chapter?
Your company and your products matter to you, but have you made it clear to your customers why your products should matter to them? Turn your readers into Rabid Loyal Zombie Tribe.
Traction trumps everything
Traction trumps everything, there is nothing else. I don’t care what anyone says. So what is this traction thing? well, …
How to sell anything
Keep your mouth shut and listen to your customer. I mean not all the time, but focus more on asking …
How much do you care about your customers?
When I was CEO of GreenQloud there are many things that I am proud of what and how we did, but …
What Startups Can Learn from Iceland’s Strong Brand Identity
Strategic planning and branding are integral to establishing a company’s identity and reputation in the marketplace it is targeting. Startups …
Marketing trumps Technology…
I have been having a very interesting discussion with my technology team, and I was made aware of this article …
Transitions in a Startup
Seth Levin of the Foundry Group has a very good post on the transition of a startup from the product …
Startup Iceland 2013 – Building Antifragile Entrepreneurial-Startup Ecosystems
We have started the preparation for Startup Iceland 2013. While the full blow website is getting ready to be launched, …
