Marketing

Strategies related to Marketing, Branding and Public Relations as it relates to companies, products and/or services

Flights, lipstick and question marks

I picked up the wrong year to move countries.
In this long pilgrimage, full of cancelled flights, rescheduled flights, delayed flights, change of plans, change of airports, change of companies, masks, regulations, emotional roller coasters, joy and concern…I have been considering where brands are and what is branding adding to people’s lives in a moment in which we are all reviewing our priorities.

Zero to One – Revisited

The most important things in life are singular. Time and decision making are singular and follow a power law, and some moments matter far more than others. However, you can’t trust a world that denies the power law to accurately frame your decisions for you, so what’s more important is rarely obvious. It might even be a secret. But in a power law world, you can’t afford not to think hard about where your actions will fall on the curve. Decision to attend Startup Iceland is one of those moments.