Strategies related to Marketing, Branding and Public Relations as it relates to companies, products and/or services
I picked up the wrong year to move countries.
In this long pilgrimage, full of cancelled flights, rescheduled flights, delayed flights, change of plans, change of airports, change of companies, masks, regulations, emotional roller coasters, joy and concern…I have been considering where brands are and what is branding adding to people’s lives in a moment in which we are all reviewing our priorities.
We are going to build personas. And I don’t mean this on a creepy stormy background, evil laughter, rusty light …
We, the alchemists of brands, designers and strategists, know the meaning of the jargon we use in our concoctions, but …
I once went to a speed dating event. I met someone there, the type of person I was looking for. …
… other deep insights from investing for over a decade in Startups from Iceland and world over. I only wish …
Three tech startup founders from Iceland and the Netherlands, (Bart Snijders, Ellen Ragnars & Silja Thor) started Future Founder to help startups grow.
The most important things in life are singular. Time and decision making are singular and follow a power law, and some moments matter far more than others. However, you can’t trust a world that denies the power law to accurately frame your decisions for you, so what’s more important is rarely obvious. It might even be a secret. But in a power law world, you can’t afford not to think hard about where your actions will fall on the curve. Decision to attend Startup Iceland is one of those moments.
Most of us in the startup world find ourselves playing many roles, some of which do not play to our …
John Biggs is back on popular demand. John, was confirmed to come last year but could not make it due …
In a few short years we have changed the hearts and mind of everyone in Iceland about startups and entrepreneurship. The next phase of Startup Iceland is to ask the question how do we scale global companies from Iceland
I have been writing about my fixation on learning about food and self healing of the body. I also mentioned …
(Download Our Template) We just designed our first HTML5 ad for Startup Iceland 2015. Here’s how we did it with awesome free tools..
Getting people to notice you in our noisy digital world is hard. Here are my tricks to stand out of the crowd and be noticed. Also, Free download inside!
Your company and your products matter to you, but have you made it clear to your customers why your products should matter to them? Turn your readers into Rabid Loyal Zombie Tribe.
Traction trumps everything, there is nothing else. I don’t care what anyone says. So what is this traction thing? well, …
Keep your mouth shut and listen to your customer. I mean not all the time, but focus more on asking …
When I was CEO of GreenQloud there are many things that I am proud of what and how we did, but …
Strategic planning and branding are integral to establishing a company’s identity and reputation in the marketplace it is targeting. Startups …
I have been having a very interesting discussion with my technology team, and I was made aware of this article …
Seth Levin of the Foundry Group has a very good post on the transition of a startup from the product …