In the 3rd part of Circular Economy in Action series I talk to Benedikt Stefansson, Director of Business Development of Carbon Recycle International. CRI has been in development for over 16 years now, it was one of the teams that I met right when I had moved to Iceland. I think what is interesting in the conversation and what inspired me to look deeper into the Icelandic entrepreneurial ecosystem is that statement by Benedikt, Courage. The chemistry had been known for a long time but it took 4 entrepreneurs to take that first step to bring something that was in our labs, universities and classrooms to actually build a valuable resource from by-products. That is what founders do, they create valuable things from nothing. Startup Iceland 2022 is about Circular Economy and Sustainability, get your tickets to see those founders and to connect with the startup community.