Cover of "Rework"

Cover of Rework

I finished listening to ReWork, the book written by Jason Fried and David Heinemeier Hansson the founders of 37Signals. A software company. I think the no-bullshit prose and their approach is refreshing. No wonder the book has been on the New York Times bestseller list and the authors and the company have gained much respect. I think a lot of what they say in the book is common sense, however common sense is never common practise. I see the book in a number of company shelfs and I ask myself are they following what they read in that book? Is it difficult to follow? I have recommended many books, strategies and philosophies related to building startups and being entrepreneurial, these are learnings and teachings that I want to live by and follow myself. You know the saying if you want to learn something, you should teach it and that is the best way to learn. I love the teaching part of what I do, that is where the learning happens for me. Most of the time it is me asking questions, about why an entrepreneur thinks and does things a certain way. I learn a great deal. I try to read as many books and blogs as I can to see if there are learnings that I can apply and share everyday. I think this book made that real for me. The author recommend teaching as a way to be genuine and authentic, because you cannot posture when you are doing that. In addition, having a higher purpose and having a really long term goal of building sustainable businesses is a hard job, the authors force the reader to think that way, I think that is powerful. I highly recommend the book if you have not read it or listened to it. I know I will listen to it again. There are so many strategies and ideas that I consistently share with every entrepreneur and startup founder I meet, especially about Marketing and building an audience. Here is a classic summary of the book:

  • ASAP is poison
  • Under-do the competition
  • Meetings are toxic
  • Fire the workaholics
  • Emulate drug dealers
  • Pick a fight
  • Planning is guessing
  • Inspiration is perishable

Get the book you will not regret it.