As a build up to Startup Iceland at the end of this month, WEDO one of our sponsors and partners started organizing Mini Events to get people talking about startup and entrepreneurial stories, we had stories of Nordur Salt a company focused on making our food experience unique by making one of the best Salt in the world, using sustainable methods and sustainable energy. I think the message is fantastic. I love stories like this, an Entrepreneur going on a journey to build something sustainable and contrarian. Check out their website, and this feature of them in Iceland Design Center, it is really cool. Here is a small video describing the story.
The mini events provides a platform for Entrepreneurs to gather, connect, tell stories and learn from each other what is working and what is not working. I think it is a powerful tool. Startup Communities are made of these kinds of activities. I continue to ask the question, why don’t investors and others who should have an interest to get to know these entrepreneurs and startups show up to these events? What is interesting to me is that there are so many small companies like these that are being created in Iceland, the creative force has been unleashed after the financial collapse in 2008. BTW, Iglo and Indi was formed in 2008. So was Meniga and Startup Iceland and CLARA and DataMarket and GreenQloud and Mobilitus and Plain Vanilla Games and Tulipop and many many more companies. I believe a crisis like what happened in 2008 has really created tremendous economic value in Iceland. I continue to get questions whether the economic troubles of Iceland like the currency controls etc really impact investments, sure it does, but Entrepreneurs and Startups are not thinking about those things, they are focusing on building value and creating products and services that are sustainable, unique and beautiful. Makes me very optimistic about the Startup Community development in Iceland. I have committed 10 years to this journey and I will continue to write about and do everything in my powers to create a vibrant sustainable startup community that is entrepreneur friendly and creates a culture that fosters value creation.
The next story was about Iglo and Indi, a children clothing designer and manufacturer from Iceland. The team at Iglo and Indi have done a great job of marketing their message, putting the kids first in terms of the clothing, comfort and family. It shows in the product the level of attention and care that has gone into making this product come alive. In the age of mass production at the lowest cost, sustainability and design is given the least of the attention.
Our second Startup Iceland mini event got coverage in one of the online newspaper in Iceland, here is the link it is in Icelandic but you get the story. We plan to run these mini events throughout the year to help everyone network, connect and share stories of what is it about being an entrepreneur and building a community of people who are creating value and deciding to take ownership of their lives.