How can we create a work culture that does not suck? well that is exactly what Josh Allan Dykstra has been working on for sometime now. His latest book Igniting the Invisible Tribe: Designing An Organization That Doesn’t Suck goes into a lot more detail on building a winning culture in your team. Josh is one of the keynote speakers at Startup Iceland this year, you have bought your early bird ticket to the event right? All participants will be receiving a copy of the book. I have been reading the book and I highly recommend it.

I think Culture is one of the most important elements of building a winning team. Startup building is a team sport. Building a winning culture automatically aligns you to build a winning team which empowers your startup to increase the chances of building a great company. All the perks that you have in you startup is not going to build a winning culture. I am not suggesting that having a foosball table or a table tennis table or yoga classes or massage sessions does not help, it does. What is even more important is the kind of leadership you bring every day to the workplace. When the team is small it is much easier to implement but once you start growing to more than 10 people, replicating the startup team culture is extremely hard. Josh’s work is extremely useful from the start. I am really happy we are getting him to come to Startup Iceland, he will be also acting as a mentor. We are thinking of running a workshop if enough people are interested. If you are email me.

Josh Allan Dykstra is a recognized thought leader on the future of work and company culture design. He is the CEO of Strengthscope U.S., the exclusive U.S. provider of the world’s most energizing workplace assessment, and his articles and ideas have been featured by Fast Company, Forbes, The Huffington Post, and Business Insider. He’s also the Co-Founder of beForte, a consulting group that helps organizations and leaders leverage the power of a strong culture, and The Work Revolution, a movement/advocacy group that promotes life-giving work environments for everyone. His eclectic work background includes projects with organizations like Apple, Sony, Genentech, Microsoft, HTC, and USC as well as startups and nonprofits. He holds an MBA in Executive Leadership from the University of Nebraska-Lincoln.