Helga Valfells is the CEO of NSA Ventures. Helga has enjoyed a diverse career in finance and international marketing. Previous employers include Íslandsbanki, Estee Lauder UK, Merill Lynch and the Trade Council of Iceland. Helga has also worked as advisor to the Minister of Trade and Industry and participated in founding 3 startups. Helga joined NSA Ventures in 2009. She is a board member of Innovit, Transmit and Intelscan and the Chairman of the board of Mentor, Gagnavarslan and Frumtak.

Helga holds a Bachelor of Arts degree from Harvard University and an MBA from London Business School.