We have over 2.4 billion people online now and about 2 billion are on the way. In this hyper connected world no longer are you selling your product or service in your neighbourhood, you customers are everyone who is connected to the Internet. As exciting as that sounds, it is not always obvious or easy to get in front of all these people and get them to consider your value proposition or buy your product or service. If you are an entrepreneur the most difficult part of building a company is building an audience and converting a large percentage of those who listen to become your customer. Building an audience is hard, believe me I take a lot of meetings with entrepreneurs and they throw words like Search Engine Optimization, Social Media leveraging and also we will find the “Growth Hacker”, yeah! right! There is no easy way to build an audience, getting in front of a million people is bloody hard. I don’t care what Facebook says, they have changed their algorithm to a point where you have to pay to get in front of the audience. Well, that is Facebook’s prerogative. That is why I am so excited to hear about how one of our guests to Startup Iceland Thubten Comerford has built his audience. He has been named the most connected individual on LinkedIn. If you are an entrepreneur or a startup founder or even an established business, you need to attend his talk. He is going to talk about how he built his audience. Here is a brief profile of Thubten. Thank you Helga Waage to connect me to Thubten.
Acknowledged by Business Insider as one of the “Best Connected Entrepreneurs” in the world, Thubten Comerford is a seasoned business builder who actively mentors startup founders in Portland, Oregon, and across North America.
He has interviewed hundreds of startup founders for his blog, Startup Weekly, which he co-founded in 2010.
Thubten’s primary business is his social marketing agency, WePost Media Social Marketing, which provides social marketing for businesses of any size. With more than 1/4 million followers on his personal and business Twitter profiles, he is a demonstrated master of audience building.
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