Mobile Traffic as % of Global Internet TrafficMary Meeker of Kleiner Perkins Caufield & Byers has been putting out a presentation titled “Internet Trends” for quite some time now. It is a clear articulation of the trends we see year over year. In addition to that she also has written a number of Internet related research reports since the early days of 1995. So, she kind of knows what is going on in this space as she has been looking at it from its infancy. Here are a slide from that slide show which was made mid last year and I am sure she will come out with a new one this year probably in May. What I find fascinating and should not come as a surprise to anyone is the transformation that we are seeing in the Mobile Internet and there is so much more growth possible. In addition, this Mobile revolution is accelerating a number of Technological Cycles. Typical cycles used to take 10 years, however with the proliferation of connected devices the Network effects is creating a hyper loop of feedback on growth and monetization.Screen Shot 2014-02-25 at 09.24.50 There has been a lot of discussion around Facebook‘s acquisition of WhatsApp for $19 Billion. I am not as smart as Mark Zuckerberg or his Board of Directors or his leadership team but I understand it. I understand the reasoning behind it and maybe only time will tell. Another one of the presentation that gives more insights to the growth in the Mobile Internet is the talk given by Ben Evans, the first slide shows the number of mobile devices shipped vs PC and the second one shows the Revenue in $billion, it is quite obvious that the mother load is being made by the mobile phone carriers. There is a Winner take all attribute that is starting to show in obvious patterns. I would not be exaggerating if I said that the future is going mobile… well actually, Ben Evans already said it.Screen Shot 2014-02-25 at 09.03.28

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The implication of this is that how soon or what is your strategy around mobile? If you don’t have one, you better start thinking fast as it is going to be what determines if you are going to be in the tail or not.

Here is the whole presentation by Mary Meeker

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