The above video is from the Stanford University’s Entrepreneurship Corner. Alexander Osterwalder explaining his Business Model Canvas, with examples and Steve Blank joining him to discuss about Customer Development and how it all fits together. It is 53 minutes long but well worth it. There is an iPad App called Business Model Toolbox ($29) which you can buy, I think it is pretty neat because it has the Cost estimation embedded in it. The entire tool set could allow us to define our hypothesis and then we can use the canvas to define our value proposition and the customer pain vs gain map. This whole approach allows for understanding what needs to be validated. We talked a lot about Validated Learning in our meetup last weekand I am still thinking about how do we know we are validating the right thing. Alexander and Steve explain this in the video. Check it out.