Posts by Jessie VanderVeen

Jessie carries 15 years of experience in engineering, law, and technology, most recently serving as CMO of Tempo, a B2B SaaS company in hyper-growth. A New York transplant living in Reykjavik, she is interested in company culture, building strong brands, product design, and impact.

A Trademark Primer for Startups

When you are building a startup, you have more than enough things to worry about. Often, teams push off thinking about their intellectual property (IP), such as trademarks, copyrights, and patents, until they have established product-market fit and gained some traction. However, there are a number of reasons why it’s important to think about your IP from the start.

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