Posts by Jessie VanderVeen

Jessie carries 15 years of experience in engineering, law, and technology, most recently serving as CMO of Tempo, a B2B SaaS company in hyper-growth. A New York transplant living in Reykjavik, she is interested in company culture, building strong brands, product design, and impact.

The Socratic paradox

How Socrates Can Help Your Startup

Socratic method can help startups learn more about the assumption of the startup. Pushback by others should force entrepreneurs to refine the business model

A Trademark Primer for Startups

When you are building a startup, you have more than enough things to worry about. Often, teams push off thinking about their intellectual property (IP), such as trademarks, copyrights, and patents, until they have established product-market fit and gained some traction. However, there are a number of reasons why it’s important to think about your IP from the start.

On Level 5 Leadership

Jim Collins, the influential management theorist, coined the phrase “Level 5″ leadership after his research team set out to answer …