…And when you figure out the money making machine get people who love guarding the machine to take over, but continue building an environment that embraces and builds on chaos, it creates more money making machines. Ok, if that did not make sense watch this video, by Ben Chestnut the Founder and CEO of MailChimp one of the successful email marketing companies in the world today. I really enjoy using MailChimp because of some of quirkiness of the app.

I have written before about how you can make your culture as your competitive weapon. I think Culture is not “something” you build, culture is what you do in a team, a company, a group whatever. After watching the video, are you surprised that they were able to build a product that people love? I think that is the key.