3 Steps to Create a Successful North American Go-to-Market Strategy
Written by: Aimee Meester For many start-ups, scaling up often involves identifying and expanding into new markets in the United …
Marketing
Penny wise and pound foolish
As a founder you are juggling many things, the biggest challenge is being penny wise and pound foolish. Don’t be make sure you are investing time and money in the right things.
Traction trumps everything
Traction trumps everything, there is nothing else. I don’t care what anyone says. So what is this traction thing? well, …
What Startups Can Learn from Iceland’s Strong Brand Identity
Strategic planning and branding are integral to establishing a company’s identity and reputation in the marketplace it is targeting. Startups …
Marketing trumps Technology…
I have been having a very interesting discussion with my technology team, and I was made aware of this article …
What Startups Can Learn from Iceland’s Strong Brand Identity
Strategic planning and branding are integral to establishing a company’s identity and reputation in the marketplace it is targeting. Startups …
High Risk, Low Data Decision
I have been reading the book “Crossing the Chasm” by Geoffrey A. Moore again. I highly recommend the book to …
Transitions in a Startup
Seth Levin of the Foundry Group has a very good post on the transition of a startup from the product …
Managing the Sales Process
I heard once that Sales is not Rocket Science but Harder! I cannot agree more. The actual closing of a …
3 Magic tricks to get Marketing and PR right
I have a whole category in the Startup Iceland blog about Marketing and Selling for a reason and that is …
Marketing on a Shoe String
As Entrepreneurs we are always faced with constraints related to marketing and selling our products and services, that is natural …
Marketing
Image via Wikipedia Does Iceland not know how to market or sell its products or services? Entrepreneur, investors and general public’s …