Marketing

Penny wise and pound foolish

As a founder you are juggling many things, the biggest challenge is being penny wise and pound foolish. Don’t be make sure you are investing time and money in the right things.

Traction trumps everything

Traction trumps everything, there is nothing else. I don’t care what anyone says. So what is this traction thing? well, …

High Risk, Low Data Decision

I have been reading the book “Crossing the Chasm” by Geoffrey A. Moore again. I highly recommend the book to …

Transitions in a Startup

Seth Levin of the Foundry Group has a very good post on the transition of a startup from the product …

Managing the Sales Process

I heard once that Sales is not Rocket Science but Harder! I cannot agree more. The actual closing of a …

Marketing on a Shoe String

As Entrepreneurs we are always faced with constraints related to marketing and selling our products and services, that is natural …

Marketing

Image via Wikipedia Does Iceland  not know how to market or sell its products or services? Entrepreneur, investors and general public’s …