Flights, lipstick and question marks

I picked up the wrong year to move countries.
In this long pilgrimage, full of cancelled flights, rescheduled flights, delayed flights, change of plans, change of airports, change of companies, masks, regulations, emotional roller coasters, joy and concern…I have been considering where brands are and what is branding adding to people’s lives in a moment in which we are all reviewing our priorities.

How to sell anything

Keep your mouth shut and listen to your customer. I mean not all the time, but focus more on asking …

#BMD – Value Propositions

This is the first of the posts on Business Model Design. The topic this post will cover is Value Proposition, …