Building personas: from customers to tribes
We are going to build personas. And I don’t mean this on a creepy stormy background, evil laughter, rusty light …
Brand
Sales and Marketing Support Groups for the Non-Salesperson
Most of us in the startup world find ourselves playing many roles, some of which do not play to our …
What Startups Can Learn from Iceland’s Strong Brand Identity
Strategic planning and branding are integral to establishing a company’s identity and reputation in the marketplace it is targeting. Startups …