Jobs

Bar chart: share of Tvinna tech and creative job ads mentioning AI, 0–5% a year until 2021, then 11% in 2024, 27% in 2025 and 43% so far in 2026

AI Will Take Jobs, Just Not the Ones You Think

Conversations about AI in Iceland reveal widespread concern over job loss, yet data shows most open positions are in roles generative AI cannot perform, such as teaching and healthcare. Employers seek individuals skilled in AI use rather than AI specialists. Companies face a choice in integrating AI: reduce jobs or enhance productivity through task redesign.