We are mixing it up this year in Startup Iceland… digital media meets startups meet digital marketing, no-one better than Damon Berger and Shira Lazar can talk about this. Damon led Twentieth Century Fox Film Corporation as Director of Digital Marketing, where he set and executed the overall digital campaign strategies for theatrical domestic releases, including media spending, social media, content, and new technology partnerships. He was also a Webby Award Honoree for his work on the Avatar campaign (see Mashable’s article “How Social Media and the Web Helped Avatar Make $1 Billion”), his other titles included Diary of a Wimpy Kid, The A-Team, Predators, Vampires Suck, Machete, and Wall Street: Money Never Sleeps. How cool is that? I loved Wall Street: Money Never Sleeps
Shira Lazar is the Host and Executive Producer of the Emmy nominated live interactive daily show show and 24/7 news hub, “What’s Trending”. She is also the Host and Creator of the talk show of YouTube, “Partners Project”, interviewing the biggest YouTube stars. Named one of Fast Company’s 2011 Most Influential Women in Technology and Huffington Post’s “Women in Tech to follow on Twitter” , Shira has been the face of the biggest live-streams on the web including, The Oscars and The Grammys among many others. Lazar is a Webby Awards Honoree and 2 time IAWTV Winner For Best Web Series Live Host.
A digital trailblazer, she speaks at conferences around the world, is a regular contributor on The Huffington Post and appears frequently on networks like Bloomberg TV, CNN and Fox News Channel discussing Internet culture and digital trends. You can read Shira’s weekly posts covering the intersection of business and social media on Entrepreneur.com.
- Shira Lazar: How ‘What’s Trending’ Web Show is Powered by Brand Advertisers (beet.tv)
- Shira Lazar: The Voice Finalist Reveals Perks of Signing to Adam Levine’s Record Label (WATCH) (huffingtonpost.com)
- 3 Secrets of YouTube Marketing (Video) (entrepreneur.com)
- Shira Lazar: Best of YouTube’s Original Channels This Week: Vice to Cartoon Hangover (WATCH) (huffingtonpost.com)