I picked up the wrong year to move countries.
In this long pilgrimage, full of cancelled flights, rescheduled flights, delayed flights, change of plans, change of airports, change of companies, masks, regulations, emotional roller coasters, joy and concern…I have been considering where brands are and what is branding adding to people’s lives in a moment in which we are all reviewing our priorities.
We are going to build personas. And I don’t mean this on a creepy stormy background, evil laughter, rusty light …
I once went to a speed dating event. I met someone there, the type of person I was looking for. …
Strategic planning and branding are integral to establishing a company’s identity and reputation in the marketplace it is targeting. Startups …
Strategic planning and branding are integral to establishing a company’s identity and reputation in the marketplace it is targeting. Startups …