branding

Flights, lipstick and question marks

I picked up the wrong year to move countries.
In this long pilgrimage, full of cancelled flights, rescheduled flights, delayed flights, change of plans, change of airports, change of companies, masks, regulations, emotional roller coasters, joy and concern…I have been considering where brands are and what is branding adding to people’s lives in a moment in which we are all reviewing our priorities.