Posts by Otilia Martin

Flights, lipstick and question marks

I picked up the wrong year to move countries.
In this long pilgrimage, full of cancelled flights, rescheduled flights, delayed flights, change of plans, change of airports, change of companies, masks, regulations, emotional roller coasters, joy and concern…I have been considering where brands are and what is branding adding to people’s lives in a moment in which we are all reviewing our priorities.

Who is who? Brand vs Branding

We, the alchemists of brands, designers and strategists, know the meaning of the jargon we use in our concoctions, but …