Startups are addicted to exponential growth. But is this good for our planet and our society? Social entrepreneurship offers an alternative – but greenwashing remains a problem. As founder of the world’s first “not-for-profit” cybersecurity company, Melanie Rieback will combine her practical experience building companies with the macroeconomic theory of new economists like Tim Jackson (Post Growth), Jason Hickel (Degrowth), and Kate Raworth (Donut Economics). This talk will question everything that you know about entrepreneurship, provide practical tools to build something different, and then offer you a blue pill and a red pill. Can you go back to “business as usual” again?