29th – 30th of May 2017

Seeking personalized online experiences
without losing control or privacy of your data?


Unlock the value of personal data and allow individuals to control their online identity.
We are giving attendees first ever access to a user facing health API which includes, financial and social data to open a spectrum of new possibilities.


Bring your curiosity and flare to the Iceland Data Hack! Everyone is welcome to join us as we create innovative uses of personal data.

Attendees will be asked to build products that answer one or more challenges below while incorporating digi.me’s Consent Access Platform.
Link to the Consent Access Platform is coming soon!

Digi.me Hackathon Challenge: Build a cool innovative app using digi.me’s Consent Access platform with a focus on health, wearables, social and finance as Dattaca Labs and digi.me make private sharing real!

Sub challenges:

Code For A Cause: Nonprofits and social change organizations are lagging in collecting and analyzing the vast digital data being generated today. How can we use open data or user contributed data to give deeper insights to or tackle social problems like: environmental problems, social isolation, crime rates, low employee or student morale, youth unemployment, low nutrition, education access.

Best use of the first patient facing API in the world, release by Directorate of Health.

Patient Facing API Challenge: Best use of the first patient facing API in the world. API’s can be found on digi.me’s Consent Access Platform

Virtual Challenge: If you’re unable to make it to Iceland in person you can still still participate in the hackathon virtually (although you will ONLY be eligible for the virtual prize). All the same rules apply except to submit your project you must send in a 2 minute video of your demo.

Submit your video here


Digi Grand Prize

Flights (from Iceland or equiv), tickets and accommodation to Slush in Helsinki 30th Nov – 3rd Dec (3 nights) for the entire team

Tickets for Startup Iceland 2018 conference

Non Profit Prize

Smart devices for the entire team and tickets for Startup Iceland 2018

Patient Facing API Prize

Gift certificate from Icelandair for flight for every team member and tickets for Startup Iceland 2019

Virtual Prize

VIP tickets and access to Gala Dinner (30th May 2018) and Special Speakers Dinner (30th May 2018) at Startup Iceland event.


Monday, May 28th

6:00pm- 9:00pm Pre-hack Let’s Get Personal Happy Hour

Day 1: Tuesday, May 29th

09:00 am Event and Partner setup
10:00 am Doors Open & Breakfast
10:30 am Opening Ceremony & Presentations
10:50 am Team Formation
11:00 am Coding Begins
12:00 pm Lunch
13:00 pm Sponsor Breakout Session(s)
18:00 pm Dinner
00:00 am Midnight Snack
00:00 – 8:00am Hack through the night*

Day 2: Wednesday, May 30th

08:00 am Breakfast
12:00 pm Lunch
13:00 pm Submission Deadline
14:00 pm Demo’s Begin
15:00 pm Judge Deliberation
15:30 pm Awards & Closing Statements
16:00 pm Event Close

Schedule subject to awesome changes. Stay Tuned!
The venue will be open and staffed overnight if you’d like to hackthrough the night.


We know some rules are meant to be broken, but you should probably stick by these:

1. Fresh Code

We all start coding at the same time. This is done to keep things fair. No one is allowed to come in and build on top of previous projects. It’s cool to work on designs beforehand, digital mockups, open source frameworks, and anything else available to everyone, but keep things within fair limits.

2. Code Review

Winning teams will be subject to a code-review at some point following the event or immediately before winning.
This is to ensure that all code used is in fact fresh.

3. Ownership and IP

Teams have full ownership of everything they build at our events and are free to do with it as they wish.

4. Team Size

Teams of up to 5 humans are allowed. You may have up to one person work remotely.

5. Submissions

Each hackathon has its individual hackathon.io page, which projects should be submitted on.

6. DEMO your Hack

You must demo your hack in order to present. You must have a working product, you may not ONLY have slide-decks or Powerpoints.
Two minute presentation and one minute Q&A from Judges.

7. Have a damn good time!


Paula Gould

Principal, Frumtak Ventures
More information

Tarik Kurspahić

EVP Technology, digi.me
More information

Christina Wilson

Middle East & Africa Regional Manager at AngelHack
More information

Kristján Pétur Sæmundssonis

Recruitment Manager, TeqHire.com
More information

Judging Criteria


How fundable is this idea? Is there potential for a sustainable business model


How original, creative or unique is this idea?


How well did the team execute and explain their problem? Did they demo a working solution?


How scalable is this solution? Will it make an impact?


Beyond design, have they thought through the end-to-end user experience for their solution?

Reykjavík University, Háskólinn í Reykjavík, Menntavegi 1, 101 Reykjavík

Limited sponsorships available, contact bala@dattacalabs.com


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