Jonanthan thinks so, he was the first CEO participant in “The Scoble Show”

here are his reasons and I thought were interesting

1. It has enabled him to show Sun as a transparent company
2. Enabled him to connect with all the key stakeholders (analysts, employees, geeks etc)
3. Enage the core audience in a discussion
4. Has put a face next to Sun

What do you need to do to be able to blog
1. Type fast 🙂
2. One should enjoy communicating and engage in a discussion

I think most CEOs should focus on doing the above things and there are different models that work, I think Jonathan may have hit a nerve with the changing face of the world…