What Startups Can Learn from Iceland’s Strong Brand Identity

Strategic planning and branding are integral to establishing a company’s identity and reputation in the marketplace it is targeting. Startups often neglect this extremely important area, focusing instead on more immediate needs such as getting their idea off the ground and securing enough funding to afford staff, gear and materials—completely valid. Experienced entrepreneurs will tell…

StartupIceland.com and Blog to be revamped

I have been bootstrapping the blog and the Startup Iceland website. StartupIceland.com runs on GreenQloud, my favorite cloud platform, however the blog is hosted by WordPress.com. I have been able to hack and make this structure work, I think it is time I did a total revamp of the startupiceland.com website and the blog site.…

Why the publishing industry is broken – John Biggs – Startup Iceland 2014

John is funny and says it as he sees it. Here is a story of John working on a book with a publisher and then working on another book by himself. The talk highlights whats wrong with the publishing business. I think it outlines the challenges most established businesses have with the advent of the…

Why we don’t need a “Silicon” something in Iceland – Ben Kepes – Startup Iceland 2014

I really enjoyed the talk by Ben Kepes, who travels extensively and participates in various conferences as speaker, evangelist and technology blogger and investor. His advice for Iceland made the headlines in the local newspapers. I think he is right, there is only one Silicon Valley and we should not try to create a community…

Liad Agmon on how to get lucky – Startup Iceland 2014

This was one of the funniest talks in the history of Startup Iceland. Liad has a flare for delivery and timing. I am pretty sure he would have been a great stand-up comedian. He used to write jokes for scripts while he was in school. Of course there is a fantastic lesson in the talk…

Startup Iceland 2014 – Done!

Wow! what a ride, it was so much fun to hear all the great talks, meet so many young, upcoming and established entrepreneurs in Iceland participate in Startup Iceland. Startup Iceland this year engaged the whole stack of the community, we had people from the Government, Financial Institutions, Universities, Students, Entrepreneurs, Service Providers and people…

Startup Iceland – Less than a week away! Shout out to all those who make it happen

Startup Iceland 2014 is less than a week away! I am so excited about meeting all the entrepreneurs and the great speakers who are coming to Iceland and to hear the stories of Icelandic entrepreneurs. Startup Iceland as an event will not be possible without you all buying tickets and participating and the generous support of…

Winds of Change in Iceland?

I spent the last friday and saturday in Reykjavik University, participating in an event organized by SI – The Federation of Icelandic Industries. There was a number of startups, established companies and service providers and general public in Iceland participating, cheering and recognizing the efforts of the Icelandic companies. There were winners announced and it was…

Startup Iceland Mini Events

As a build up to Startup Iceland at the end of this month, WEDO one of our sponsors and partners started organizing Mini Events to get people talking about startup and entrepreneurial stories, we had stories of Nordur Salt a company focused on making our food experience unique by making one of the best Salt…

Tulipop Founders – Signy and Helga – Speaker Profile – Startup Iceland 2014

Startup Iceland is almost here, if you have not booked your tickets please do it. We have a great line up of speakers. Two of the speakers are Icelandic Entrepreneurs Signy Kolbeinsdottir and Helga Arnadottir, the founders of Tulipop, a kids adventure land with a bunch of unique characters. What is interesting about these characters…