What Startups Can Learn from Iceland’s Strong Brand Identity

Strategic planning and branding are integral to establishing a company’s identity and reputation in the marketplace it is targeting. Startups often neglect this extremely important area, focusing instead on more immediate needs such as getting their idea off the ground and securing enough funding to afford staff, gear and materials—completely valid. Experienced entrepreneurs will tell…

Marketing trumps Technology…

I have been having a very interesting discussion with my technology team, and I was made aware of this article in Forbes written by Anthony Wing Kosner with the title “Stanford vs MIT: How Marketing Trumps Technology in Startups“… before you all start sending me flame mail, I am not saying Technology is not important…

What Startups Can Learn from Iceland’s Strong Brand Identity

Strategic planning and branding are integral to establishing a company’s identity and reputation in the marketplace it is targeting. Startups often neglect this extremely important area, focusing instead on more immediate needs such as getting their idea off the ground and securing enough funding to afford staff, gear and materials—completely valid. Experienced entrepreneurs will tell…

High Risk, Low Data Decision

I have been reading the book “Crossing the Chasm” by Geoffrey A. Moore again. I highly recommend the book to anyone in a disruptive business. The book is an easy read and Section 4 sets up the stage for how to really market and sell disruptive technologies. The strategy is simple enough, the author states…

Transitions in a Startup

Seth Levin of the Foundry Group has a very good post on the transition of a startup from the product focused company to a sales and marketing focused company. I can truly relate to this, I have been associated with a couple of startups that are going through this process. It is a difficult transition,…

Managing the Sales Process

I heard once that Sales is not Rocket Science but Harder! I cannot agree more. The actual closing of a sale is an art but that is never the real challenge, the real challenge is building a discipline to create a sales process. What do I mean by a sales process? it is most basic…

3 Magic tricks to get Marketing and PR right

I have a whole category in the Startup Iceland blog about Marketing and Selling for a reason and that is Entrepreneurs and Startups just suck at telling a story about their value proposition. Not because they don’t want to but because they don’t prioritize how important of a task Marketing is. Fred Wilson wrote a…

Marketing on a Shoe String

As Entrepreneurs we are always faced with constraints related to marketing and selling our products and services, that is natural and true for every company. Very few companies have a unlimited budget to spend on marketing. I have had my pet peeves with the Marketing departments while I was working for a bank. The problem…

Marketing

Image via Wikipedia Does Iceland  not know how to market or sell its products or services? Entrepreneur, investors and general public’s opinion on Marketing and Sales is “We don’t know how to Market or Sell”. I hear this all the time, had an interesting conversation with Managing Director of a Venture Fund in Iceland and the…